DESCRIPTION
UX research and prototype design for Doite, a traditional and prestigious Chilean brand of clothing and equipment for the outdoors.
The requirement for this project is based on the optimization and renovation of their e-commerce by implementing functions that improve user flow and shopping experience. In addition, we proposed sections relevant content to costumers and educate in a fun way about our products lines towards increase conversion.
ROLE
My role in the project was in the position of a UX design consultant. Working hand in hand with internal UX designers and developers from Doite. We match the user survey data with the current analytics one to create and redesign an entirely new platform. User Flow, Wireframing, Site mapping, AI, card sorting, responsive design optimization, content strategy, and project management were my principal role on the project.
CREDITS
Consultant agency: Connex
DATE: MAY 2017
LOCATION:
SANTIAGO
WEBSITE - BRANDING
Doite
Outdoors
