DESCRIPTION
MessyWeekend needed a minimalist style but without taking away the daring look. The challenge was to design a website inclined to conversion but with proper content that refined the shades and encourage the user to buy a product without a try-on plugin.
ROLE
In the first stage, I did the prototyping and design of the new site, creating a new map, user flow, wireframes and content-oriented ideas to increase product conversion without using 3D modeling tools or developing new test applications. of the budget.
Once the structure was in the development process, I directed and produced the content that refined the brand and at the same time made the user visually inform about the product, creating what is necessary for the different instances of user interaction to radically increase the conversion.
CREDITS
Art Direction: Ignacio Galaz
Develpment: Martin Søndergard
Photography: Felix Adler
Film: Hans Reyes
Copywriting: Caroline Tuason
DATE: APRIL 2019
LOCATION:
COPENHANGEN
WEBSITE - BRANDING
Messy
Weekend
